Are You Ready to Sell Your Business but Don't Know Where to Start?
Or even more fundamentally, who to turn to for help?
Guess what? Broking platforms often promise the earth, charge a huge fee, list you for sale on a site, and then....crickets! So let’s count them out.
Investment Banks are for the billionaires who want the big ticket badges. That’s not for you either.
Which leaves you with Corporate Finance companies.
And they’re good at financials.
But here’s the secret they don’t want you to know… in the big firms, if you’re not a 9-figure business, they sell you the Partner and assign you the Junior! AND they charge you a huge retainer for the privilege. Yikes!
To be fair, the smaller corporate finance companies are often better. The relationships are more personal. They have more skin in the game. If you have to make your own money, you tend to give more of a damn!
But a lot of them aren’t great marketers. Which means they don’t always know how to figure out who might want to buy you, or how to get in touch with them. And so they end up sending the same emails to the same Private Equity list. That’s not a great way to stand out.
And even if they do get meetings, they’re not necessarily the best negotiators.
Selling your business is equal parts numbers, narrative and negotiation. Working with numbers-only-people is selling yourself short! You need some strategy with that spreadsheet!
What you need, ideally, is a partner who has:
- The advisory skills to work with you from start to finish The strategy skills to understand your business and who might want the buy it
- The content and finance skills to present you for sale in the best way possible
- The marketing skills to get prospective buyers interested in your company
- The project management skills to run a sales process and manage the stakeholders, including the accountants and lawyers
- The sales and negotiation skills to make a market and sell your business, getting you the best deal possible
Years to build, moments to mess up
Imagine spending years building your baby, just to have a ‘broker’ list it on a website for sale, or just to have it sent to a list of buyers with no consideration about who the best ones are.
Not good. Building a successful business is hard, it’s painful, it’s all in. You don’t want to waste that effort with a messed up sale.
In fact:
- You might be emotionally conflicted about selling in the first place, and need someone trusted to guide you through it
- You might want to have your legacy continue, not just sell to anybody
- And you want to make sure any sale is watertight. Imagine doing all the work, selling on a bad agreement, and never receiving funds?
- And you want to make sure your company is built to sell in the first-place. A few changes here and there and the value can change substantially
And so we get it. The idea of starting can be paralysing!
What you need is a trusted advisor. Equal parts entrepreneur, guide, strategist, marketer, manager and negotiator.
- Someone who can lead you through the process from start to finish
- Someone who understands the business, the numbers, the story and the plan
- Someone who can identify hungry buyers, and figure out how to get on their radar
- Someone who can manage the formal process, source and lead the accountants and lawyers
- Someone who can act as a point of contact to the buyers, and as a shield for you when the going gets tough
- Someone who understands you, what you’re going through, and what it's like to be an entrepreneur
You need a Trusted Partner
What you need is someone to support you, guide you through the deal, present your business in the best way, figure out who the buyers are, run outreach campaigns, project manage the process, project manage the stakeholders, and negotiate you the best deal.
And that’s what Thomsett Capital does.
We work as your consigliere to get you the best deal for your business.
But what makes us so confident?
- We’re entrepreneurs with business exits. We understand what you're going through
- We’re professional services experts. And so we can navigate the m&a landscape for you
- We help get your business 'built to sell', increasing value
- We’re strategists, and will figure out who the buyers are to make a market and get you sold
- We’re marketers, and will design outreach campaigns to get companies salivating at the prospect of buying you
There’s more:
- Thomsett Capital understand the process, and will hand-hold you through the formal steps
- Thomsett Capital understands due diligence, and will help you select DD partners and manage their parts of the transaction
- Thomsett Capital are negotiators, and will position you with buyers so that you get the best final offer for your business
- Thomsett Capital are professional, and will make sure you get a watertight deal, ensuring the best value for your business
- Thomsett Capital are personal, and will work with you to ensure you have some kind of post deal plan for yourself
Get started with Thomsett Capital
Selling your business is one of the most important decisions you’ll ever make. It’s up there with who you decide to marry, and where you decide to live.
You don’t want to mess it up.
By partnering with Thomsett Capital, we’ll work with you to dramatically increase your chances of a successful sale.
We work on an application only basis with clients that are serious about selling their business in the short or medium term future.
Book a call to see if you qualify.
The Detailed Process
We get you built to sell
- We use the Theory of Constraints to improve the business model and increase value. We look at: sales & marketing, finance, systems, people
- We get the right team in place and remove people reliance and weak points
- We make sure your systems and reporting are up to date and accurate
We get you presented for sale
- Teaser Creation - presenting the sales opportunity for potential buyers
- IM Creation - the detailed sales document that shows you, your strategy, the market, and the buyer opportunity in the best light
- Serious buyers want serious information, not marketing gimmicks. Words, spreadsheets and charts for detailed information. Serious buyers want serious information, not marketing gimmicks.
We research the market for potential buyers
- Investors (PE funds, family funds, HNWs)
- Strategic buyers (same sector players, adjacent market entrants)
We create an outreach campaign to enrol and converse with prospective buyers
- Outreach campaign with teaser, NDAs, full IM
We facilitate buyer-seller meetings to discuss the opportunity in more detail
- With a view to getting multiple 'Expression of Interest' Letters
- We'll facilitate high level due diligence questions
- With a view to getting multiple 'Letter of Intent' Letters, showing the seriousness of buyer intent
We work with you to select a single or multiple prospective buyers to go into due diligence with
We'll help you get ready for due diligence
- We'll guide you through the areas you need to prepare for: sales & marketing, technology, finance, legal and other
- Where needed, we'll source and help you select relevant due diligence partners across finance and tax, legal, technology and other